In an market focused on exclusives and limited editions, adidas took the possibility to show how their new flagship retail store notion is for everyone. They pre-launched a Swedish store opening within a 360° interactive video – thus proving that adidas could be the go-to destination for all Artistic trailblazers, anywhere they might Stay. The result? A earth vast viewers attended the virtual flagship store.

The quick increase of Synthetic Intelligence – it impacts Just about everything, very last not least PR & Comms. But which marketing campaign, which project truly makes use of AI in communication in a way that goes further than the sounds, the hoopla, the same old? Within this group the EEA honours a winner who is paving how for all of us in using AI in Comms.

Breakthroughs begin with curiosity. With curiosity at the center of its 1st ever model campaign, science and technological know-how enterprise Merck started #catchcurious – a worldwide initiative to promote enhanced curiosity amid B2B audiences.

Spendrups runs Sweden’s most sustainable brewery. Turning the leftovers from the beer brewing procedure into biogas will make the process circular. But few realize that.

Philip Morris Worldwide’s new vision to style a smoke-no cost long term relates to lifetime inside a clean new company Web page. You expertise how PMI get more info invests in its workers and their ideas, enabling them to expand professionally and Individually.

They must also be a singular mixture of meticulous information and powerful storytelling. The EEA of this category goes to the report which stands out.

Saving the rainforest is vital to our foreseeable future, but younger Norwegians are not simply engaged on some thing so distant. We built it pertinent by offering them the possibility to save lots of one thing they adore; tropical home tunes.

Austrian Airways preferred to produce a viral movie which integrates charme and an emotional catch to current their assert: the charming method to fly.

Constructing loyalty by means of movie in excess of quite a few episodes provides organisations a singular chance to develop content that grows audiences, tells stories in depth, Develop up actual momentum and relations. The EEA During this group will reward a online video collection truly standing out.

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The best communications campaigns and assignments through the finance market will likely be recognised During this EEA group.

Most Austrians experience awkward all-around stinky pals, a dilemma that heats up in summer season. Our two-7 days hotline worked: Borotalco sent “odor-aid” kits to offenders, expanding brand consciousness with one million+ impressions

The cooperative notion being a Globe Cultural Heritage and our 70th anniversary – rationale adequate to celebrate and also to remember the that means of cooperative: We could achieve extra together.

The Raiffeisen Discussion board is Switzerland’s first lasting Conference spot for politics, company and Culture. Its architectural orientation draws about the metaphor of your theatre.